Yael is a UX writer who specializes in complex products. She has written health, financial, and other products used by more than 100 million people around the world. After a BA in journalism at New York University and MSc and PhD studies in neurobiology at The Hebrew University, Yael discovered her passion for making innovative tech accessible to mass markets through clear, helpful, data-driven microcopy.
Writing UX microcopy is a specialized skill, but despite the plethora of information out there about it, UX writers struggle to get decision-makers to dedicate resources to this kind of work. One way to get them on board and to support UX writers in growing their companies is to demonstrate the return on investment (ROI) of UX writing.
Takeaways from this talk will empower you to:
- Make the case for why companies should invest in UX writing
- Communicate the business case to stakeholders
- Approach your work from a business mindset to increase impact
- Win the interest and respect of collaborators