Jonathan McFadden
Jonathan McFadden is a senior content designer at Shopify, where he collaborates with a cross-functional team of product designers, UX managers, engineers, and more to build better experiences for buyers using the Shop app. When he’s not doing word nerd stuff at his daytime gig, he writes them for clients as the owner of Jon Writes, his content writing side hustle. He spends his free time hanging out with his wife, teaching a weekly Bible study, reading comic books, and bingeing reruns of “Xena: Warrior Princess.”
User research methods such as A/B or multivariate tests, measuring reading comprehension, click tests or surveys help UX writers to gather the particular insights they are looking for: how to speak the audience’s language naturally, instead of only appealing to their topics of interest. Naturally is key here, since the conversational side of designing words is taking the UX world by storm. In these conversations, human-machine-interaction should sound, look or feel effortlessly but not too human either. Because it is still a machine’s interface that UX content folks are bringing to life with getting the nuances of tone just right. This panel is shedding light on the current status of user research and its many touchpoints with UX writing.