Jasmine Clark
Jasmine Clark is currently the Director of Content Design and UX Research for RV Education. She holds a Bachelor’s and Master’s degree in Professional and Technical Writing. As a content design and research leader, she works to create ways to advocate for each discipline and its value to product development. When she’s not fighting battles over ending sentences with prepositions, she’s writing sci-fi, perfecting her crow pose, and finding new ways to beat her kids at Monopoly that any parent would be proud of.
User research methods such as A/B or multivariate tests, measuring reading comprehension, click tests or surveys help UX writers to gather the particular insights they are looking for: how to speak the audience’s language naturally, instead of only appealing to their topics of interest. Naturally is key here, since the conversational side of designing words is taking the UX world by storm. In these conversations, human-machine-interaction should sound, look or feel effortlessly but not too human either. Because it is still a machine’s interface that UX content folks are bringing to life with getting the nuances of tone just right. This panel is shedding light on the current status of user research and its many touchpoints with UX writing.