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Agenda
March 7-9, 2022 / 3 Day Online Conference
  • The sessions will begin each day exactly at:


    Los Angeles, USA
    At 06:30 PDT


    New York, USA
    At 09:30 EDT


    London, United Kingdom

    At 14:30 BST


    Berlin, Germany

    At 15:30 CEST


    Tel Aviv, Israel

    At 16:30 IDT


    New Delhi, India

    At 20:00 IST

    3 Days:
    Monday, March 7, 2022
    Tuesday, March 8, 2022
    Wednesday, March 9, 2022

    The daily sessions will run in approximately 2.5 hours, beginning at the hour listed here.

Monday, March 7, 2022

  • Let’s get together and get to know each other. Introduce yourself, tell us where you’re from, and any opportunities you’re looking for.

  • Yossi Nachemi, UX Writer, Google/Waze

    Scanning, reading, titles, descriptions, information architecture, f pattern or z pattern? How people process information can be a bit overwhelming.

    In this presentation, Yossi Nachemi will lay out all the different ways and contexts people take in information, and how writers can use this to their advantage.

  • Omri Dvir, Head of Product Design at Gloat

    In this talk Omri will take you under the hood of effective storytelling: we’ll explore what makes for a great story, how storytelling can create the framework for a better product, and why Broadway Musicals and product building have more in common than you think.

  • Derek Kedziora, Content Designer, Hubs

    After starting a UX writing career as part of a massive team, many senior writers are tempted by the offer of being the first and solo content designer at a company. Is this the opportunity of a lifetime or a headache to avoid?

    In this presentation, Derek Kedziora will look at what this transition is like for the writer, what kind of content designers companies should look for and how to make the role a success.

  • Join us for our ZOOM Video Breakout Rooms. Stay connected, build your network and have fun with other WORDS lovers like you.

Tuesday, March 8, 2022

  • Yael Ben-David, UX Writer, Fundbox

    Writing UX microcopy is a specialized skill, but despite the plethora of information out there about it, UX writers struggle to get decision-makers to dedicate resources to this kind of work. One way to get them on board and to support UX writers in growing their companies is to demonstrate the return on investment (ROI) of UX writing.

  • Reginé Gilbert, Designer, Educator, Author

    In the ever-changing landscape of Education and Technology, we are all designers. Shaping future experiences is all of our responsibility. In this session, Regine Gilbert, author of Inclusive Design for a Digital World will employ strategies to create collaboration, inclusive, and accessible experiences.

  • Dr Lutza Ireland, Founder, Matrix Design+Health

    Neurodiversity is the natural variation in human wiring that enables us to think, feel and experience the world and ourselves in unique ways. This includes the beauty of diverse processing styles based on visual, word-based, logical, physical, aural (auditory-musical), social and solitary engagements. How might we implement inclusive practices in workshops to embrace neurodiversity? In this presentation, Dr Lutza will share practical tools for neuroinclusion, to increase accessibility and meaningful participation for diverse processing styles in co-design workshops.

  • Doug Kim, Principal Design Manager, Microsoft
    Dr Lutza Ireland, Founder, Matrix Design+Health
    Bernadette Smail, UX Researcher, IBM
    Reginé Gilbert, Designer, Educator, Author

    Successful experiences always are centred around the humans who are living through them. Inclusive design has long been fighting for visible impairments to be included by an approach of universal design. No matter if those impairments are temporary or permanent, technology seeks to improve the lives of those who are struggling. Neurodivergent folks struggle as well, but their impairments are not easily noticeable. But still, those different experiences such as dyslexia and anxiety (problems with time and countdowns), dyscalculia and dyspraxia (numbers, counting and mobility) or ADHD and depression (executive function) need to be included in all of UX content design practice as well. This panel will discuss the differences and similarities of neurodivergencies and how they can be recognized in our design processes.

  • Jenni Nadler, UX Writer & Team Lead, Wix.com

    It’s unavoidable: even the best designed products break at some point. In fact, it’s an essential part of the product experience. As writers and designers, we can be intentional about crafting the user experience in a way that reduces as much friction as possible, and where appropriate, educates our users. In this talk you’ll hear about the time Wix paused to tackle error messages across the company, where we’re at now, and what we’ve learned along the way.

  • Join us for our ZOOM Video Breakout Rooms. Stay connected, build your network and have fun with other WORDS lovers like you.

Wednesday, March 9, 2022

  • Dr. Panagiotis Zaharias, Lead UX Researcher at the UXProdigy

    UX Writing is a fundamental design practice. We all know that a good design practice requires research, the question is, what research methods work best for writers?

    In this talk, we will review popular UX research methods that can help UX Writers to understand the users and write copy that resonates with them. We will focus on practical methods and look at examples to see how they can be applied.

  • Jasmine Clark, Director of Content Design & UX Research, RV Education
    Jonathan McFadden, Senior Content Designer, Shopify
    Dr. Panagiotis Zaharias, Lead UX Researcher at the UXProdigy

    User research methods such as A/B or multivariate tests, measuring reading comprehension, click tests or surveys help UX writers to gather the particular insights they are looking for: how to speak the audience’s language naturally, instead of only appealing to their topics of interest. Naturally is key here, since the conversational side of designing words is taking the UX world by storm. In these conversations, human-machine-interaction should sound, look or feel effortlessly but not too human either. Because it is still a machine’s interface that UX content folks are bringing to life with getting the nuances of tone just right. This panel is shedding light on the current status of user research and its many touchpoints with UX writing.

  • Matt Hayes, Senior UX Writer, LinkedIn

    LinkedIn Staff Content Designer Matt Hayes will show how a simple set of guidelines for non-content designers can dramatically free up content designer bandwidth to cover interesting projects instead of proofreading.

    Matt will share the work that goes into creating a set of guidelines, how to incorporate feedback from localization and design systems, and what the next steps might be.

  • Carmel Scharf, Senior UX writer, Soluto

    Have you ever looked at those amazing content design systems and wondered, “when will I get my happily ever after”? This talk will tell you how our design love story started. I’ll take you through our meet-cute in Figma, how we bridged our differences, and what would be different if we did it all over again today. And of course, I’ll answer that classic question: design systems and content design—can those two make it work?

  • Join us for our ZOOM Video Breakout Rooms. Stay connected, build your network and have fun with other WORDS lovers like you.